One of Nigeria’s leading Banks-Bank PHB Nigeria have entered into a sponsorship deal with CNN International to sponsor a weekly half-hour interview programme ‘African Voices’, due for launch this month
‘African Voices’ showcases uniquely personal viewpoints and candid, up-close revelations from the international newsmakers who call Africa home.
“This is a true partnership that establishes a meaningful brand association for Bank PHB against what will be a breakthrough half hour of programming,” commented Rani R Raad, SVP Advertising Sales, CNN International.
“We’re delighted that Bank PHB has chosen CNN as the platform to extend their brand footprint internationally and we look forward to connecting the brand with our audience of affluent consumers across the globe”.
Francis Atuche, Group Managing Director/CEO, Bank PHB says Africa is at an important turning point and therefore needs to continuously identify and celebrate its authenticity. “The spotlight on African personalities who have overcome daunting challenges to become shining lights on the continent is bound to inspire the younger generation about their abilities to equally succeed in their chosen fields.”