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Nigeria’s First Reality Show kicks off

The 37 young Nigerians who emerged to participate in the Reality Television Show ‘Heir Apparent’, have been advised by the Director-General National Orientation Agency (NOA), Alhaji Idi Farouk, to show dedication and commitment in the various training programmes they would embark upon during the reality show.

Speaking at the colourful final auditioning ceremony in Abuja, the NOA Director General, noted that the Heir Apparent reality TV show aimed at producing a new generation of young men and women with ideal leadership, entrepreneurial and managerial expertise.

He said unlike other reality TV shows, the agency had put in place appropriate framework that would ensure Heir Apparent winners do not derail from the initial objective or that prizes won are misappropriated against the vision of the agency.

He pledged that his agency would maintain an open door policy with all the 56 contestants that emerged winners from the various states, adding that the agency would provide mentorship for them.

Farouk however disclosed that appropriate measures have been taken to ensure the welfare and safety of the final contestants. He said an insurance package with Leadway Assurance Company Limited had been incorporated into the show to cover participants for the period of the contest.

In the Reality Show being put together by NOA and IMS Advertising Ltd, the 37 Contestants were chosen from a pool of 5000 drawn from all over the country and according to the Group Managing Director/CEO of IMS Advertising Ltd, Mr Dan Esiekpe the applicants sat for written tests at both local and state levels where 56 people were shortlisted for the final auditioning.

The highly competitive selection of finalists had been conducted simultaneously at the National Orientation Agency’s offices in the 774 local government council areas and 36 state headquarters including the FCT at different stages of the selection process.

Mr Esiekpe explained that at the end of the exercise, these 37 energetic young Nigerians from the 36 States of the Federation including the Federal Capital Territory were selected to slug it out amongst themselves for the coveted star prize of a Ford Explorer Jeep, N5 million, and other mouth-watering gift items.

The IMS managing director said the reality television show ‘The Heir Apparent’ which was the first of its kind would run for six weeks and would be broadcast on national and cable television.

Mr Esiekpe noted that due to extensive research across Nigeria, it was discovered that a steady deterioration in the constructive engagement of youth in the country’s crucial development goals was identified. He added that the study revealed that unemployment, lack of entrepreneurship and a general apathy to political process were all occasioned by the absence of positive leadership role models.